Seller representation
Selling a home you've lived in.
Most of the homes we sell belong to people who've lived in them for a decade or more. The work is partly market analysis and pricing, partly preparing the house — and mostly listening to what you need from the sale.
Selling well isn't about promising top dollar and hoping. It's about pricing a home honestly, preparing it so the right buyers see what makes it worth paying for, and negotiating terms that fit your timeline — not just the highest number on paper.
We tell you what we'd do if it were our own house. Sometimes that means a weekend of prep and a quick sale; sometimes it means waiting a season. Either way, you'll understand the reasoning behind every recommendation.
What's included
- Pre-market consultation and pricing strategy
- In-house staging (Steven's design eye, included — not outsourced)
- Professional photography and listing materials
- NWMLS listing and syndication
- Open houses and private showings
- Offer review, negotiation, and counter strategy
- Escrow coordination through closing
What's optional
- Contractor coordination for pre-list improvements
- Estate-sale and downsizing support
- Move-out logistics and timeline planning
You decide what you want handled for you and what you'd rather manage yourself.
The process
From first walk-through to closing.
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01
Walk the house together
We see the home in person, talk through your timing and goals, and give you a candid read on what to prepare and what to leave alone.
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02
Price and prepare
Flora builds the pricing strategy from recent South Seattle comps; Steven scopes any prep work worth doing. Staging, photography, and materials come together here.
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03
Go to market
Listing goes live on the NWMLS with full syndication, open houses, and private showings — positioned for the buyers most likely to pay for what makes your home distinct.
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04
Negotiate and close
We review every offer with you, negotiate terms (not just price), and coordinate escrow through to closing day.
Selling — common questions
- How do you decide on a list price?
- We start from recent comparable sales in your specific neighborhood — Mount Baker comps for a Mount Baker home, not a citywide average — then adjust for condition, layout, and what current buyers are responding to. We'll show you the comps and our reasoning, not just a number.
- Is staging really included?
- Yes. Staging is part of our seller representation, not a line-item upsell. Steven handles the design direction in-house, which is part of why our listings photograph the way they do.
- What should I fix before listing?
- Often less than people expect. Steven walks the house and tells you which improvements will return more than they cost and which won't move the needle. The goal is the strongest sale, not the longest punch list.
- How long does selling take?
- It depends on the home, the season, and the price. Once we're on the market, well-prepared South Seattle homes typically move quickly, but we'll give you a realistic timeline for your specific situation before you commit to anything.
- Do I work with Steven or Flora?
- Both. We work as a partnership — you get Steven's eye for the property and Flora's market analysis on every sale, and one of us is always reachable.
Thinking about selling?
Start with a valuation and a conversation.
We'll walk your home, talk through timing, and give you an honest read on price and prep — no obligation.